Category Archives: Sales and Marketing

Experiment… A Little

To move our companies forward, we need to experiment.  We need to try out new products, new sales/ marketing strategies, new processes, and new leadership styles.  We cannot be certain if all of these will work.  But, to not experiment … Continue reading

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Checklists

Several years ago, a medical surgeon, Atul Gawande, wrote a best-selling book, The Checklist Manifesto: How to Get Things Right, that discusses the advantages of using checklists in all types of activities from surgery to disaster recovery to business. As … Continue reading

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A Complaint is a Gift

In their book, A Complaint is a Gift: Recovering Customer Loyalty When Things Go Wrong, authors Janelle Barlow and Claus Moller discuss the inadequacies of customer service and the customer service departments at most companies. The book begins with a … Continue reading

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World Class Selling

The book, World Class Selling, by Roy Chitwood (founder of the Track Selling sales process) is an effective and insightful sales book. It is well worth reading for both new and experienced salespeople alike. Below I have summarized the key … Continue reading

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Sales Fun Facts

This month, I thought to share some sales “fun facts” to get us all thinking of what we can do better to drive sales growth and success and move our companies forward.   Having the right people on your sales … Continue reading

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What Does a Buyer Want?

I recently interviewed a professional buyer at a customer company who was looking to move into a sales role for our company. I asked how she would use her current experience as a buyer to be a better salesperson. Her … Continue reading

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Don’t Upsell…Right Sell

“Would you like to supersize your order?” As I wrote previously (“Do You Want Fries With That?” – An Opportunity for Profitable Growth), upselling can bring additional value to our customers, create additional sales and profits, and cement our relationships … Continue reading

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Coaching and Developing Great Salespeople

Wanted: Great Salespeople! All of us are looking for great salespeople to close business, grow revenue, and help drive our companies to success. What are some of the qualities of great salespeople? Professional and personable Responsive and lives up to … Continue reading

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5 Steps to Improving Customer Service

Excellent customer service is a fundamental for success in our businesses. Unfortunately, it is all too often lacking. So, how can we improve customer service in our companies? Hire and Develop Employees that Actually Like People: Customer service starts and … Continue reading

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Prepare Questions…Not Presentations

The sales meeting begins. The salesperson starts talking through a PowerPoint presentation slide deck (which took him several hours to complete) telling the customer how great the salesperson’s company and products are. 30 minutes later the presentation is complete. And … Continue reading

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Ten Ways to Grow Sales Now

Despite the improving unemployment rate and positive economic indicators, many B2B companies are stuck in slow and no growth modes. How can these companies re-kindle growth and increase sales?

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Go Where the Growth Is

In today’s low growth world, B2B companies need to be looking for those market segments and niches that are growing faster than the overall economy. ‘Going where the growth is’ offers our companies the promise of increasing sales to growing … Continue reading

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An Open Letter From Your B2B Customer

Dear Mr. or Ms. Sales Manager, I am writing to remind you that I need you. You and your salespeople provide products and services that I need to help me succeed in my business. Unfortunately, many of your salespeople do … Continue reading

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Be Easy to Do Business With

In a previous blog, Lessons from a Customer, I related my experience in dealing with 106 companies while I moved from Arizona to California. My conclusion was that most companies provide inadequate customer service and make it too difficult to … Continue reading

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Five Questions to Ensure a Successful Sales Call

In his book, Spin Selling, Neil Rackham defines the four outcomes of any sales call: Win – the customer makes a firm commitment to buy Advance – the sales process moves forward towards a decision Continuation – the sales process … Continue reading

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Do We Spend Enough Time Selling? – The Cost of Chaos

We have and need salespeople in order to sell, that is, in order to move deals forward. But, how much time do our salespeople really spend selling each week? Rick McPartlin, the CEO of The Revenue Game (and someone with … Continue reading

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To Sell More, Sell Less

Today’s customer is overwhelmed with too much information and not enough time and attention span to digest it all. As such, the best salespeople have evolved and simplified their sales approach to be more responsive to over-burdened and over-saturated customers. … Continue reading

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3 Fundamentals of a Customer Service Culture

Having a true customer service culture depends on each individual employee. Each employee is focused on solving the customer’s problems Each employee strives to help the customer succeed in their business Each employee supports and helps their fellow employees

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Let’s Train Our Sales Managers

The all too common refrain in sales and sales management is: When you promote your star salesperson into a sales management position you lose a good salesperson and gain a lousy sales manager. But why? Why do we have so … Continue reading

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We’ve Gotten the Sale…Now What?

The customer has said yes. He or she will buy our product and service. Now what do we do? 1.  Shut Up and Get Out As Michael Bloomberg, the billionaire Mayor of New York City, puts it so well: First, … Continue reading

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