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Tag Archives: Marketing
Flexibility
“Predictions are difficult – especially about the future.” This quote from Yogi Berra sums up the challenges we all face in today’s dynamic and fast-changing world. None of us has a crystal ball that allows us to predict the future … Continue reading
Posted in Business Acumen, Growth and Strategy, Perform / Execution
Tagged Adaptability, Flexibility, Marketing, Sales Success
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Don’t Believe the Hype
“The world is changing faster than ever before.” “We need to adapt to the change or we will get run over by it.” “The paradigm has shifted and the world will never be the same.” “Robotics and AI (Artificial Intelligence) will … Continue reading
Experiment… A Little
To move our companies forward, we need to experiment. We need to try out new products, new sales/ marketing strategies, new processes, and new leadership styles. We cannot be certain if all of these will work. But, to not experiment … Continue reading
The Do’s and Don’ts of Public Speaking
The ability to speak well in public – whether giving a sales pitch to a customer, presenting at a Board Meeting, or speaking to a large group of employees – is an essential leadership skill. Public speaking is fundamental for … Continue reading
Posted in Communication, Leadership, Personal Success
Tagged Communication, Learning, Marketing, Meetings, Public Speaking
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The 5 Fundamentals of an Innovative Company
The world and the customer are changing rapidly. To keep up with these changes and to truly differentiate themselves in the marketplace, companies need to innovate. Yet, too many companies still rely on small updates, upgrades, or makeovers of their … Continue reading
World Class Selling
The book, World Class Selling, by Roy Chitwood (founder of the Track Selling sales process) is an effective and insightful sales book. It is well worth reading for both new and experienced salespeople alike. Below I have summarized the key … Continue reading
What Does a Buyer Want?
I recently interviewed a professional buyer at a customer company who was looking to move into a sales role for our company. I asked how she would use her current experience as a buyer to be a better salesperson. Her … Continue reading
Don’t Upsell…Right Sell
“Would you like to supersize your order?” As I wrote previously (“Do You Want Fries With That?” – An Opportunity for Profitable Growth), upselling can bring additional value to our customers, create additional sales and profits, and cement our relationships … Continue reading
Coaching and Developing Great Salespeople
Wanted: Great Salespeople! All of us are looking for great salespeople to close business, grow revenue, and help drive our companies to success. What are some of the qualities of great salespeople? Professional and personable Responsive and lives up to … Continue reading
5 Steps to Improving Customer Service
Excellent customer service is a fundamental for success in our businesses. Unfortunately, it is all too often lacking. So, how can we improve customer service in our companies? Hire and Develop Employees that Actually Like People: Customer service starts and … Continue reading
Prepare Questions…Not Presentations
The sales meeting begins. The salesperson starts talking through a PowerPoint presentation slide deck (which took him several hours to complete) telling the customer how great the salesperson’s company and products are. 30 minutes later the presentation is complete. And … Continue reading
Ten Ways to Grow Sales Now
Despite the improving unemployment rate and positive economic indicators, many B2B companies are stuck in slow and no growth modes. How can these companies re-kindle growth and increase sales?
Simple: Conquering the Crisis of Complexity
Simple: Conquering the Crisis of Complexity, written by Alan Siegel and Irene Etzkorn, is an excellent reminder to all of us to rail against complexity and keep things simple. Even though I summarize some of the key points below, I … Continue reading
Posted in Communication, Perform / Execution, Personal Success
Tagged Business Leadership, Business Transformation, Business Turnarounds, Communication, Competitive Advantage, Customer Service, Leadership Success, Less is More, Marketing, Personal Productivity, Problem Solving, Process Improvement, Simplicity
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To Sell More, Sell Less
Today’s customer is overwhelmed with too much information and not enough time and attention span to digest it all. As such, the best salespeople have evolved and simplified their sales approach to be more responsive to over-burdened and over-saturated customers. … Continue reading
We’ve Gotten the Sale…Now What?
The customer has said yes. He or she will buy our product and service. Now what do we do? 1. Shut Up and Get Out As Michael Bloomberg, the billionaire Mayor of New York City, puts it so well: First, … Continue reading
Social Media for the B2B Executive
Social media – Facebook, LinkedIn, Twitter, blogs, etc. – usually revolves around business to consumer (B2C) efforts. In it, companies are trying to reach many possible customers through their social media effort. For business to business (B2B) companies, the situation … Continue reading
Posted in Communication, Growth and Strategy, Sales and Marketing
Tagged Brand, Marketing, Sales, Sales and Marketing, Social Media
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Sales and Marketing in a Time and Attention Starved World
In today’s over-saturated world of twenty four hour media, advertisement, and promotion, we are drowning in too much data and too many messages. Our brains are full, and our attention span is depleted. Paradoxically, despite this flood of information, we … Continue reading
Posted in Growth and Strategy, Sales and Marketing
Tagged Attention Starved, Customer Service, Growth, Marketing, Sales, Selling, Time Starved
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Lessons from a Customer
Over the last month, my family and I have moved from Chandler, Arizona to Newport Beach, California. We sold our house in Chandler, moved ourselves and our belongings, and bought a house in Newport Beach. As so many of you … Continue reading
“Do You Want Fries With That?” – An Opportunity for Profitable Growth
McDonald’s employees are trained to ask all customers whether they want fries with their meal. This little question, repeated millions of times a day in thousands of McDonald’s restaurants worldwide, creates millions of dollars of profits for McDonald’s as millions … Continue reading
David M. Shedd - Move Your Company Forward 