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Tag Archives: Brand
Social Media for the B2B Executive
Social media – Facebook, LinkedIn, Twitter, blogs, etc. – usually revolves around business to consumer (B2C) efforts. In it, companies are trying to reach many possible customers through their social media effort. For business to business (B2B) companies, the situation … Continue reading
Posted in Communication, Growth and Strategy, Sales and Marketing
Tagged Brand, Marketing, Sales, Sales and Marketing, Social Media
5 Comments
Social Media and B2B – Facebook and Conclusions
In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I will specifically discuss Facebook. I will then offer with some final thoughts about … Continue reading
Posted in Sales and Marketing
Tagged Brand, Facebook, Marketing, Relationships, Social Media
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Social Media and B2B – Twitter
In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I will specifically discuss Twitter. Why Tweet (use Twitter)? The benefits of tweeting are … Continue reading
Posted in Sales and Marketing
Tagged Brand, Marketing, Relationships, Social Media, Twitter
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Social Media and B2B – LinkedIn
In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I continue this series on Social Media and B2B and specifically discuss LinkedIn. Why … Continue reading
Posted in Sales and Marketing
Tagged Brand, LinkedIn, Marketing, Relationships, Social Media
1 Comment
Social Media and B2B – Let’s Get Started
Nearly all B2B (business to business) companies have websites and marketing materials touting their products and services as an integral part of their sales and marketing strategy. Over the last few years, however, these have become insufficient. Companies, even B2B … Continue reading
Posted in Sales and Marketing
Tagged B2B, Blogging, Brand, Facebook, LinkedIn, Social Media, Twitter
6 Comments
Better B2B Branding
In B2C (Business to Consumer), the brand is and has long been a vital component of all sales and marketing efforts. The Nike Swoosh™, the Coke brand, and the Apple brand are literally worth billions of dollars each to their … Continue reading
Posted in Business Acumen, Sales and Marketing
Tagged B2B, Brand, Business Leadership, Made to Stick, Manage to the Brand
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David M. Shedd - Move Your Company Forward 