4. Growth Prospects


Your marketplace is mature and you are struggling to find some new avenue for growth.


Three Fundamentals to Consider

To get your company on a strong growth track, consider:

  1. Get top management personally involved in sales, marketing, customer service, and growth.
  2. Be open to new or unexpected customers and/or growth opportunities.
  3. Seek out profitable and growing niches where customers actually do value (as opposed to ‘should value’) what you offer.

Relevant Blog Posts to Read

Pertinent Book Summaries to Review

Appropriate Book Chapter from 110% Success

Related Quotes to Think About

  •  In his effort to transform IBM into an integrated, customer-friendly organization, Lou Gerstner required his top 200 executives to make face-to-face problem-solving visits to at least five customers each, and then get personally involved in every visit report.  (From Who Says Elephants Can’t Dance by Lou Gerstner)
  •  “It’s all about solving a problem that embodies real pain, for real customers who are willing and able to pay for a solution.”  Martin Zwilling (Author of Do Have What It Takes To Be An Entrepreneur?)
  • “Be focused like a hedgehog. With what products and in what markets, can you be deeply passionate about what you are doing, be the best in the world, and be able to make a profit and drive your economic engine?” Jim Collins (Author of Good to Great)
  • “Creative destruction is an easy excuse to avoid blaming leaders for failures caused by their unwillingness to recognize trends and take actions to invest in them which will create winning businesses.” Adam Hartung (Consultant and author on business growth and innovation)