Build a Better B2B Business
How Does a Company Move Forward?
In today’s complex world, the overwhelmed leadership team needs to tune out all the extraneous noise and excessive hype, and focus. Simplify and focus the company relentlessly on three fundamentals – doing the right thing, winning teamwork, and satisfying the right customers.
Alive with ideas, anecdotes, quotes and personal experiences (both the successes and the failures), Build a Better B2B Business vividly and candidly describes the Winning Leadership that will help business leaders propel their companies to greater success.
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Reviews
“Build a Better B2B Business is excellent and well done. The leadership fundamentals advocated are smartly reinforced with credible research and personal experience stories of the author. It is an easy and fast read covering relevant challenges in today’s business environment. This book can be used as a resource for senior leaders to refer back to for a quick reminder of basics needed to build a winning team and business.”
“David draws deeply from his own experience and from a wide array of other sources, making this a fascinating read. His self-effacing approach to lessons-learned is so much more valuable (and digestible) than that of other business authors who pound their chests and trumpet their own successes. Read this. You’ll enjoy it, and you’ll learn from it.”
Click here to see the review of Build a Better B2B Business on Forbes.com
Table of Contents
Section I – Overview
Chapter 1 – Introduction
Chapter 2 – Background
Section II – Business Leadership
Chapter 3 – The Goal of Business Leadership
Chapter 4 – The Fundamentals of Business Leadership
Chapter 5 – The Management Toolkit
Chapter 6 – Leadership 101
Chapter 7 – The Importance of Your Example
Chapter 8 – Work Through Your Leadership Team
Section III – Do the Right Thing
Chapter 9 – Do the Right Thing
Chapter 10 – Ethics and Integrity
Chapter 11 – Be Honest…Really Be Honest
Chapter 12 – Seek Out the “True Truth”
Chapter 13 – Determine Your Values and Goals
Chapter 14 – Align the Organization to Your Values and Goals
Section IV – Winning Teamwork
Chapter 15 – Winning Teamwork
Chapter 16 – Consistent Execution
Chapter 17 – Communication
Chapter 18 – Accountability
Chapter 19 – Motivate and Engage Your Team
Chapter 20 – Recognition
Chapter 21 – Continuous Learning
Section V – Customer Service
Chapter 22 – Customer Service
Chapter 23 – Value Your Customers
Chapter 24 – Satisfy Your Current Customers’ Needs
Chapter 25 – Grow Outward From Your Customer Base
Section VI – Conclusion
Chapter 26 – Wrap-Up
Chapter 27 – Final Exam