Tag Archives: B2B

Introducing – Build a Better B2B Business

  My book, Build a Better B2B Business: Winning Leadership for Your Business-to-Business Company, is now available for sale on Amazon.com (Click Here). The book offers a simple, focused, and practical approach to business leadership. Today, business and business leadership … Continue reading

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Social Media and B2B – Let’s Get Started

Nearly all B2B (business to business) companies have websites and marketing materials touting their products and services as an integral part of their sales and marketing strategy. Over the last few years, however, these have become insufficient. Companies, even B2B … Continue reading

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Better B2B Branding

In B2C (Business to Consumer), the brand is and has long been a vital component of all sales and marketing efforts. The Nike Swoosh™, the Coke brand, and the Apple brand are literally worth billions of dollars each to their … Continue reading

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