Introducing – Build a Better B2B Business


My book, Build a Better B2B Business: Winning Leadership for Your Business-to-Business Company, is now available for sale on (Click Here).

The book offers a simple, focused, and practical approach to business leadership.

Today, business and business leadership are far too complex. Most business leaders have too much going on and are overwhelmed with information, initiatives, programs, E-mails, and meetings. As a result, we all work too hard, yet the important often does not get done.

In the book I argue that to be successful, it is vital to simplify and focus only on the few key fundamentals that drive the success of your business.

  1. Eliminate the complexity.
  2. Eliminate the useless effort.
  3. It is better to do nothing than to do the wrong thing.
  4. Simplify. Eliminate. Prioritize. Focus.

In short, simplify and focus on the fundamentals of

  1. Do the Right Thing: Build an ethical organization aligned to tackle the three critical issues that the business is facing.
  2. Winning Teamwork: Create an engaged and accountable team that executes on the business goals.
  3. Customer Service: Develop a customer service culture that exceeds the expectations of current customers and allows for profitable growth.

The book is full of examples and anecdotes from my experience having overseen a total of 19 different B2B businesses in my time as a Division President. Most importantly, the book is honest and candid. As such, you will enjoy reading anecdotes that highlight the times that I made mistakes or did something wrong or embarrassing. To paraphrase the Dalai Lama, I hope that from my losses “you will not lose the lesson.”

Further, the book is chock full of quotes from a wide variety of individuals across the ages. These include:

  1. Historical figures such as the Napoleon, Goethe, Pope John XXIII, and (of course) the Dalai Lama.
  2. Business leaders such as Warren Buffett, Lou Gerstner, and Jack Welch
  3. Business thinkers such as Peter Drucker, Jim Collins, and Ken Blanchard
  4. People I know personally

The quotes and anecdotes support the arguments I make about focusing on the fundamentals. But more importantly, the examples and quotes point out that successful business leadership in twenty-first century America has much in common with successful leadership throughout history. Leadership does not need to be re-invented or re-discovered. It just needs to be practiced by committed leaders on a daily, weekly, monthly, yearly basis.

Further, I believe that we can all learn from each other’s best practices. The insight into and practice of successful leadership is not just the preserve of a few wildly successful individuals, it is everywhere leaders create long-term successful businesses, be they $10 million, $300 million, or $30 billion in sales.

I encourage you to read Build a Better B2B Business: Winning Leadership for Your Business-to-Business Company. O.K. I am biased. Nevertheless, I am certain that it will give you insights into how you can be a better leader and make your business a more successful business.

I look forward to your thoughts, comments, critiques, and views on the book. You may contact me at

Thank you.


About David Shedd

David has been a President - CEO - COO of an up to $350M group of manufacturing, distribution, specialty retail and services companies, having led 22 different businesses from turnarounds to start-ups to fast growth companies.
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