My book, Build a Better B2B Business: Winning Leadership for Your Business-to-Business Company, is now available for sale on Amazon.com (Click Here).
The book offers a simple, focused, and practical approach to business leadership.
Today, business and business leadership are far too complex. Most business leaders have too much going on and are overwhelmed with information, initiatives, programs, E-mails, and meetings. As a result, we all work too hard, yet the important often does not get done.
In the book I argue that to be successful, it is vital to simplify and focus only on the few key fundamentals that drive the success of your business.
- Eliminate the complexity.
- Eliminate the useless effort.
- It is better to do nothing than to do the wrong thing.
- Simplify. Eliminate. Prioritize. Focus.
In short, simplify and focus on the fundamentals of
- Do the Right Thing: Build an ethical organization aligned to tackle the three critical issues that the business is facing.
- Winning Teamwork: Create an engaged and accountable team that executes on the business goals.
- Customer Service: Develop a customer service culture that exceeds the expectations of current customers and allows for profitable growth.
The book is full of examples and anecdotes from my experience having overseen a total of 19 different B2B businesses in my time as a Division President. Most importantly, the book is honest and candid. As such, you will enjoy reading anecdotes that highlight the times that I made mistakes or did something wrong or embarrassing. To paraphrase the Dalai Lama, I hope that from my losses “you will not lose the lesson.”
Further, the book is chock full of quotes from a wide variety of individuals across the ages. These include:
- Historical figures such as the Napoleon, Goethe, Pope John XXIII, and (of course) the Dalai Lama.
- Business leaders such as Warren Buffett, Lou Gerstner, and Jack Welch
- Business thinkers such as Peter Drucker, Jim Collins, and Ken Blanchard
- People I know personally
The quotes and anecdotes support the arguments I make about focusing on the fundamentals. But more importantly, the examples and quotes point out that successful business leadership in twenty-first century America has much in common with successful leadership throughout history. Leadership does not need to be re-invented or re-discovered. It just needs to be practiced by committed leaders on a daily, weekly, monthly, yearly basis.
Further, I believe that we can all learn from each other’s best practices. The insight into and practice of successful leadership is not just the preserve of a few wildly successful individuals, it is everywhere leaders create long-term successful businesses, be they $10 million, $300 million, or $30 billion in sales.
I encourage you to read Build a Better B2B Business: Winning Leadership for Your Business-to-Business Company. O.K. I am biased. Nevertheless, I am certain that it will give you insights into how you can be a better leader and make your business a more successful business.
I look forward to your thoughts, comments, critiques, and views on the book. You may contact me at firstname.lastname@example.org.