Tag Archives: Made to Stick

Made To Stick: Why Some Ideas Survive and Others Die

In their excellent book, Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath discuss the ways to make sure your ideas stick. An idea sticks when it is understood and remembered and has a … Continue reading

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Better B2B Branding

In B2C (Business to Consumer), the brand is and has long been a vital component of all sales and marketing efforts. The Nike Swoosh™, the Coke brand, and the Apple brand are literally worth billions of dollars each to their … Continue reading

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