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Tag Archives: Marketing
Tuned In – Valuable Insight in Finding That New Avenue for Growth
In Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, Craig Stull, Phil Myers and David Meerman Scott describe the ‘Tuned In’ methodology that your company can use to find your next avenue for growth. ‘Tuned In’ creates … Continue reading
Posted in Growth and Strategy, Sales and Marketing
Tagged Growth, Market Development, Marketing, Product Development, Strategy
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Blue Ocean Strategy
In their book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne outline a strategy process to create a long-term sustainable competitive advantage. While a bit too full of … Continue reading
Posted in Growth and Strategy, Sales and Marketing
Tagged Business Development, Business Strategy, Growth, Marketing
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Made To Stick: Why Some Ideas Survive and Others Die
In their excellent book, Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath discuss the ways to make sure your ideas stick. An idea sticks when it is understood and remembered and has a … Continue reading
Posted in Business Acumen, Sales and Marketing
Tagged Business Leadership, Communication, Made to Stick, Marketing
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5 Business Fundamentals Learned at Wharton
The start of another school year is upon us. As such, nearly 100,000 aspiring MBA’s will be matriculating in the next few weeks to begin a two year program that leads to that golden business passport – an MBA. A … Continue reading
Posted in Business Acumen, Leadership
Tagged Business Leadership, Customer Service, Management, Marketing
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Are You in Love With Your Customers?
“If your business leader does not love customers and is not committed to delivering value to them, your venture will fail.” With this quote from Ken Morse, serial entrepreneur & co-founder of 3Com Corporation, I begin my guest blog at … Continue reading
Social Media and B2B – Facebook and Conclusions
In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I will specifically discuss Facebook. I will then offer with some final thoughts about … Continue reading
Posted in Sales and Marketing
Tagged Brand, Facebook, Marketing, Relationships, Social Media
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Social Media and B2B – Twitter
In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I will specifically discuss Twitter. Why Tweet (use Twitter)? The benefits of tweeting are … Continue reading
Posted in Sales and Marketing
Tagged Brand, Marketing, Relationships, Social Media, Twitter
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Social Media and B2B – LinkedIn
In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I continue this series on Social Media and B2B and specifically discuss LinkedIn. Why … Continue reading
Posted in Sales and Marketing
Tagged Brand, LinkedIn, Marketing, Relationships, Social Media
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David M. Shedd - Move Your Company Forward 