“If your business leader does not love customers and is not committed to delivering value to them, your venture will fail.”

With this quote from Ken Morse, serial entrepreneur & co-founder of 3Com Corporation, I begin my guest blog at Rick McPartlin’s The Revenue Game website. Click here: http://bit.ly/love-custs  

As I have written before, customer retention is the key to profitability. For every customer lost, you are required to spend effort to find a new customer to replace it. Especially in today’s slower-growing economy, companies have to shift their mind-set from the sexy stuff of new customer acquisition to the far more valuable, even if more mundane, concept of customer retention.

A huge part of that shift is making sure that the entire organization is aligned around “loving current customers.”

I was invited to write on this issue for the CEO Challenge at the Revenue Game. In the blog (http://bit.ly/love-custs), I provide 5 crucial tips for shifting the mentality of your company to show love for existing customers.

If you really consider the enormous cost of your customer churn, loving your current customers could very well be your number one strategy for growing revenue and profitability over the next year.

So, read my guest blog post NOW. And put it on your next executive team meeting agenda, and the next and the next.

As always, I invite you to share your thoughts with me personally or comment on the blog.

Once again, the link is http://bit.ly/love-custs  

I know that you will benefit from reading these tips and learning to love your current customers.

Until Next Time.