Author Archives: David Shedd

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About David Shedd

David has been a President - CEO - COO of an up to $350M group of manufacturing, distribution, specialty retail and services companies, having led 22 different businesses from turnarounds to start-ups to fast growth companies.

What Does a Buyer Want?

I recently interviewed a professional buyer at a customer company who was looking to move into a sales role for our company. I asked how she would use her current experience as a buyer to be a better salesperson. Her … Continue reading

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5 Ways Managers Can Make It Happen

In order to move our companies forward, we, as managers, need to get the right things done – the most important tasks that lead to success. This needs to happen in a workplace besieged by interruptions, distractions, and office chatter. … Continue reading

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The 9 Steps to Managing Our Stress

As business leaders, our lives are often stressful. Recent research confirms what many of us have observed; stress can harm our careers, endanger our health, and kill. In my career, I have witnessed: A boss retire early from his dream … Continue reading

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Don’t Upsell…Right Sell

“Would you like to supersize your order?” As I wrote previously (“Do You Want Fries With That?” – An Opportunity for Profitable Growth), upselling can bring additional value to our customers, create additional sales and profits, and cement our relationships … Continue reading

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Coaching and Developing Great Salespeople

Wanted: Great Salespeople! All of us are looking for great salespeople to close business, grow revenue, and help drive our companies to success. What are some of the qualities of great salespeople? Professional and personable Responsive and lives up to … Continue reading

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Lead With Questions

As leaders, we often have an employee come to us with an issue or problem. As “make it happen” managers, we then focus on getting the problem solved and getting it done as quickly as possible. Thus, we take charge, … Continue reading

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5 Steps to Improving Customer Service

Excellent customer service is a fundamental for success in our businesses. Unfortunately, it is all too often lacking. So, how can we improve customer service in our companies? Hire and Develop Employees that Actually Like People: Customer service starts and … Continue reading

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6 Steps to a Successful Team Project

Today, more than ever, employees need to be able to work in teams as businesses try to solve every more difficult tasks. Alas, many team projects start off with high hopes and ambitious targets only to end up with diminished … Continue reading

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Prepare Questions…Not Presentations

The sales meeting begins. The salesperson starts talking through a PowerPoint presentation slide deck (which took him several hours to complete) telling the customer how great the salesperson’s company and products are. 30 minutes later the presentation is complete. And … Continue reading

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We Must Impose Limits… On Ourselves

As business leaders, we are constantly being bombarded with distractions, new opportunities, and issues. Everything and everyone screams at us to do more. Yet, to achieve our goals, we must prioritize. By imposing limits on ourselves, we can better focus … Continue reading

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How Not to Waste Time In Meetings

In his book, Meetings Matter: 8 Powerful Strategies for Remarkable Conversations, Paul Axtell gives a strong argument in favor of meetings. Meetings are at the heart of an effective organization, and each meeting is an opportunity to clarify issues, set … Continue reading

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Get to the Front Lines

Undercover Boss has become a hit TV series by showing big corporate bosses going undercover and discovering the reality of the work lives of their employees. As leaders, we do not need to go undercover; we just need to get … Continue reading

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Calm the Rhetoric…Make Molehills

Today, exaggeration and hyperbole are ever-present. Listen to any sports event… tune into any news program…Speak with many of your friends and/or employees… What do you hear? Amazing… incredible… unbelievable The meeting was a disaster…this is crazy… what a collapse … Continue reading

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Ten Ways to Grow Sales Now

Despite the improving unemployment rate and positive economic indicators, many B2B companies are stuck in slow and no growth modes. How can these companies re-kindle growth and increase sales?

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New Year Resolutions for First-Time Managers

Happy New Year! For first time managers struggling to move their business units forward in 2015, now is the time to take a step back and focus unwaveringly on the fundamentals of managing and leading others. As such, I offer … Continue reading

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Mistakes Will Be Made

Four fundamentals to executing and getting things done are: Keep it simple Focus on the important Empower the team to make decisions at the lowest level possible Speed In practice, we often ignore these straightforward guidelines due to one over-riding … Continue reading

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Simple: Conquering the Crisis of Complexity

Simple: Conquering the Crisis of Complexity, written by Alan Siegel and Irene Etzkorn, is an excellent reminder to all of us to rail against complexity and keep things simple. Even though I summarize some of the key points below, I … Continue reading

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Go Where the Growth Is

In today’s low growth world, B2B companies need to be looking for those market segments and niches that are growing faster than the overall economy. ‘Going where the growth is’ offers our companies the promise of increasing sales to growing … Continue reading

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Foster Fresh Perspectives

As leaders, we can often get stuck in ruts, talking to the same people every day and thinking the same way as everyone else. To breakthrough and come up with new and innovative ideas and approaches to problems and issues, … Continue reading

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Recap – One Key to Help Move Your Company Forward

A customer interaction and a meeting are not truly finished until we take a moment to review and sum up what has just happened.   How do we recap? 1. In a customer interaction, we need to go over the … Continue reading

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