In their book, Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne outline a strategy process to create a long-term sustainable competitive advantage.
While a bit too full of consulting speak (as you can see from my notes), it is an excellent and useful book to help you think through your strategy. Especially today, companies need to be more than just another competitor in a mature and over-saturated market. Following the ideas in Blue Ocean Strategy will help you to find and exploit those customer and market niches where you can deliver unique value without all the competition. Continue reading


















