Category Archives: Sales and Marketing

How to Make Yourself Heard Above the Noise

The biggest challenge “was just getting people to pay attention. It’s seventy percent of the battle.” Dan Gilbert, CEO of Quicken Loans With today’s biblical flood of information and communication, how do you get your message heard by the right … Continue reading

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2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health: The Blog-Health-o-Meter™ reads Fresher than ever. Crunchy numbers A Boeing 747-400 passenger jet can hold … Continue reading

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Social Media and B2B – Facebook and Conclusions

In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I will specifically discuss Facebook. I will then offer with some final thoughts about … Continue reading

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Social Media and B2B – Twitter

In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I will specifically discuss Twitter. Why Tweet (use Twitter)? The benefits of tweeting are … Continue reading

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Social Media and B2B – LinkedIn

In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I continue this series on Social Media and B2B and specifically discuss LinkedIn. Why … Continue reading

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Social Media and B2B – Blogging

In a previous blog, Social Media and B2B – Let’s Get Started, I listed the three key benefits of social media as: Brand Relationships Information Today, I will specifically discuss blogging. Why Blog? The specific benefits of blogging are as … Continue reading

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Social Media and B2B – Let’s Get Started

Nearly all B2B (business to business) companies have websites and marketing materials touting their products and services as an integral part of their sales and marketing strategy. Over the last few years, however, these have become insufficient. Companies, even B2B … Continue reading

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8 Steps to Satisfy Your Current Customers and Re-Charge Growth

In a previous blog, Things to Start Doing Today to Re-charge Growth, I described the first stage in re-charging growth: The business leader needs to … Get personally involved in sales, marketing and customer service on a daily basis Talk … Continue reading

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Better B2B Branding

In B2C (Business to Consumer), the brand is and has long been a vital component of all sales and marketing efforts. The Nike Swoosh™, the Coke brand, and the Apple brand are literally worth billions of dollars each to their … Continue reading

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Raving Fans (Kenneth Blanchard and Sheldon M. Bowles)

Raving Fans: A Revolutionary Approach to Customer Service   Successful organizations have one common central focus: customers Goods are not sold by companies Products are bought by customers As IBM used to advise its salespeople, “stop selling what you have … Continue reading

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Quotes on “Customer Service”

As you may recall, I consider “Customer Service” to be the third of the three keys for a Winning Business. Customer Service is defined as: Value Your Customers and Exceed Their Expectations Expand Your Business Outward on the Shoulders of … Continue reading

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Things to Start Doing Today to Re-Charge Growth

To re-charge growth, the leader of the company needs to get actively involved in customer services, sales and marketing, meet with customers, and listen to the sales team Continue reading

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