In reading and studying history, I never cease to be amazed at how badly political, economic, business, academic, and media policymakers and thinktanks forecast the future. Their predictions for a strategy or the effects of a law or policy are nearly always wrong. More than that, they continue to make the same mistakes repeatedly while forecasting the future.
Below I list some ‘truths’ that these leaders and TV pundits continue to forget when making predictions or policies.
The Basics of Human Nature Rarely Change
There are several basics of human nature that have existed for hundreds and thousands of years and will continue to exist into the future. These basics filter through to the other ‘truths’ that we must keep front of mind in our forecasting and policymaking.
- Self-Interest and Self-Preservation: We are all motivated by what is in it for us. How can we protect ourselves, advance our own goals, and improve our own lives?
- Humans are Social Creatures: We have a need for connection, family, community and belonging and will do much to remain a valued part of our different groups.
- Status and Esteem: We are driven by a need for social status, respect and recognition from others within our group and in the wider world overall. We don’t just work hard for more money; we will work hard to raise our status.
- Power: Like status and esteem, many (although not all) of us are driven to seek and exercise power. As historian Rufus Fears writes, “history tells us that freedom…is not a globally shared value. By contrast, desire for power, whether wielded as a despot or as a benevolent empire or superpower, is a universal value.” We will also work hard to gain power.
- Humans are Not Always Logical: Our behavior is influenced by logic and reason and by feelings, biases, and unconscious motivations. Author Darren Hardy goes so far to write that, “human beings, including you, decide emotionally and then justify logically.”
- Humans are Adaptable: In pursuit of self-interest, self-preservation, social status, esteem, and power, humans are incredibly adaptive. We can learn, grow, and change and deal with widely different situations and motivations.
- Humans are Lazy: Part of self-interest requires us to be rested in mind and body. As such, most humans are lazy and procrastinate, putting off hard and difficult work.
- Humans are Short-Sighted: We remain focused on what we want in the next few days, weeks or months at the expense of what might be best for us over the long-term course of our lives.
People Adjust
As above, humans are adaptable. This means that when circumstances change, people change their behaviors – sometimes rationally, sometimes not.
Incentives Work
In general, people make decisions based on the incentives (monetary, status, power, etc.) and the situation (or their understanding of the incentives and the situation). So, most people are deciding based on what is rational for them even if does not appear to be rational to a policymaker.
People Act in Herds
As social creatures, people will follow the herd and behave or make decisions because other people are doing the same, even if they don’t know the reason why they are doing what they are doing.
Supply and Demand Works
When prices go up, people buy or use less of any item. Price signals work and change the dynamic of situations and the results of policies.
Not All the World is Zero Sum
Politicians are especially guilty in considering that for someone to win someone else must lose. Think of the partisanship between the two political parties in the US or trade policy everywhere. Zero sum thinking may work in some situations; but not in many others. Sometimes, win-win is reality. And that is a good thing.
Surprises Happen All the Time
As historian Gregory Aldrete writes, “history is a history of surprises.” In any forecast, we need to be aware that surprises, technical, political, economic, etc. happen all the time, and they can happen quickly. We need to ensure that our policies can adapt and adjust to a surprise.
Things Don’t Continue in Straight Lines
All too often, we extrapolate from current trends, upward and downward, in straight lines. This leads to extreme predictions that are unlikely ever to happen.
Complexity Kills
As humans are lazy, all too often complex processes, laws, and policies are ignored (even when beneficial) because they are too complex and mentally taxing for the individual to determine how to follow or take advantage of them.
Top Down Rarely Works
As author Matt Ridley writes, “the story of economic development is a bottom-up story. The story of lack of development is a top-down story.” As in economics and politics, so in business, the best ideas and best policies usually come from the people on the front lines living the daily reality. We need to be humble about what our big top-down process or policy will do.
Unintended Consequences
In a complex world, all actions and policies will lead to unintended and often negative consequences. As Adam Grant writes, “appreciating complexity reminds us that no behavior is always effective and that all cures have unintended consequences.”
Summary
Looking at this list of truths, we realize that we can make better forecasts and make better policies by being humble, by thinking smaller, and by focusing on the individual and his or her incentives and motivations. Way back in 1959, the American economist and political scientist, Charles Lindblom, said it well:
A wise policy maker consequently expects that his policies will achieve only part of what he hopes and at the same time will produce unintended consequences he would have preferred to avoid. If he proceeds through a succession of incremental changes, he avoids serious lasting mistakes in several ways.








