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Tag Archives: Made to Stick
Made To Stick: Why Some Ideas Survive and Others Die
In their excellent book, Made to Stick: Why Some Ideas Survive and Others Die, Chip Heath and Dan Heath discuss the ways to make sure your ideas stick. An idea sticks when it is understood and remembered and has a … Continue reading
Posted in Business Acumen, Sales and Marketing
Tagged Business Leadership, Communication, Made to Stick, Marketing
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Better B2B Branding
In B2C (Business to Consumer), the brand is and has long been a vital component of all sales and marketing efforts. The Nike Swoosh™, the Coke brand, and the Apple brand are literally worth billions of dollars each to their … Continue reading
Posted in Business Acumen, Sales and Marketing
Tagged B2B, Brand, Business Leadership, Made to Stick, Manage to the Brand
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David M. Shedd - Move Your Company Forward 