Tag Archives: Spin Selling

To Sell Well, ‘Spin Sell’ – Sales Training for B2B Companies

Selling is all about delivering value to the customer.  In B2B (Business-to-Business) sales, this fundamental is too often forgotten.  Instead, salespeople: 1. Tell customers how great their (the salesperson’s) company is 2. Tell customers all the features of their great … Continue reading

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